“Not at all. I’m not concerned about it in the least bit. Maybe it will be an iPhone Plus Plus. I think Apple has their fingers in a lot of things. We are really focused on this space and this product. I will be really surprised if they launch anything that approaches what we have here.” - Ashton Kutcher
Apple sure does have their fingers in a lot of things. Two different laptops. Three different desktop computers. Two different tablets. Two different phones.
Not like Lenovo at all, which has over a dozen different laptop models, another dozen tablets (some of which double as laptops), and to top it off, another dozen or so desktop computers.
Yep, Apple is all over the place.